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Salesmatrix - Case Study

Russin Lumber is a wholesale building material distributor located in Montgomery, New York in the Mid Hudson Valley. Russin have been distributing quality building materials to the Northeastern and Mid-Atlantic states for over 50 years. They employ 135 people throughout in a distribution center, re-manufacturing facility and factory finishing operations.

Russin distribute brand name wood products and alternative non-wood products with a fleet of 18 tractor trailers. Their re-manufacturing facility has the ability to create any pattern profile on a wide variety of pine and cedar boards. They also operate a state of the art factory finishing facility which specializes in one- and two-coat job lot projects. This facility also specializes in high volume production runs of house trim including their own oil based proprietary product called “Ultra Sheen,” a fine oil-based trim board.

Jordan Russin, VP of Sales, was introduced to Salesmatrix by his business consultant. With current contractions in their industry sector,  Jordan quickly saw the potential power that Salesmatrix would provide in assisting to understand his companies business patterns and issues. Salesmatrix was linked to the timber billing system Russin used and soon the enhanced business intelligence was proving its worth. Jordan has begun a regular review process with his sales team showing and discussing opportunities and issues. Salesmatrix data is the centre of these discussions providing rapid answers to the data displayed. The advantage that this has provided is clear in a recent email Jordan wrote to Salesmatrix ...

I’ve officially rolled Salesmatrix V4 out to the team…needless to say, everyone is loving this new capability. It’s blowing my team away!!!

Thanks for your help…this is truly revolutionary!

Jordan Russin  
Russin Lumber Corp.

+1 (800) 724-0010 x 159